Introduction to Online Reputation Management
To build a business is inarguably the toughest. If you’re an owner, you juggle several duties, don many hats, and tough it out when the chips are down. Adding more to the woes is this predominant digital age, where online consumers hold more power over the brands, and put organizations in a state of struggle to create a positive word of mouth.
In the current scheme of things, customers are powerful enough to make or mar a business with online feedback.
With competition so steep and stakes so high, organizations are increasingly identifying Online Management as a key strategic area for building a positive online footprint and improving brand engagement.
Online Reputation Management is a set of processes used for improving and strengthening every bit of information online to create a positive brand outlook. It involves retaining and improving on the positive content while cleaning up the negative reviews, posts, and images to leverage reputation in a way that favors growth and better customer engagement.
A Brand’s Online Reputation is Measurable Using Metrics on These Key Platforms:
- Google Search;
- Google Autocomplete;
- Google Reviews, Yelp, and other review websites;